When you are advertising vacancies for your business it is important to be honest and incorporate as much information as possible but to also be concise and communicate clearly. Job seekers reading advertising vacancies will want to know exactly what the job role entails and what will be expected of them as well as the qualifications required and the benefits provided by the company but they will not want to read endless filler in order to find the important information.

To make up a well written advert when you are advertising vacancies for your business you should aim to include the position title and department, the position of the person the successful applicant will report to, key areas of responsibility and the qualifications required to be successful. When it comes to specific experience when advertising vacancies try not to be too general. In today’s technology oriented world, stating that an applicant should be ‘computer literate’ is not enough and specific programs or experience should be listed. The same principals apply to areas such as ‘admin duties’, try to list the specifics so that it is clear to prospective applicants what will be expected of them.

In some employment roles, specific degrees and other credentials such as a full clean driving licence may be an absolute necessity so this should be made clear when advertising vacancies. Not highlighting these areas and then finding out at a later date that candidates who have been chosen do not meet specific criteria can cost a company a lot of time and resources so it is advisable to define these from the outset when looking to fill your employment vacancies.

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